Google Business Profile Service

A Google Business Profile is a profile that helps eligible businesses manage their information on Google Search and Google Maps. It can include the business name, category, hours, phone number, website, services, photos and reviews.

It can be considered for real businesses that serve local customers in person, or that operate under a service-area model Google recognizes as eligible. We don't recommend creating a fake local profile for a business that only operates online.

The primary and additional categories should accurately reflect the business's real activities. The goal isn't to add as many categories as possible, but to correctly tell users what the business actually does.

Service names, descriptions, hours, phone number and website should be kept as up to date as possible and consistent with other official channels.

Keeping the business name, address and phone number consistent across the website, the profile and other trusted sources supports both user trust and data accuracy. False address or phone information should never be used.

Current photos that genuinely represent the business and its service help users decide before they act. Verifiable images of the actual business should be used instead of stock or misleading visuals.

Reviews can be an important trust signal about a business's user experience. Genuine customer feedback should be encouraged, rather than buying reviews, generating fake ones, or misleadingly steering customers.

There shouldn't be unnecessary differences between the contact information, service descriptions and brand name on the business's website and on the profile. These two channels can be treated as a consistent digital presence that supports each other.

Profile optimization alone doesn't guarantee a specific Google Maps ranking. Many factors play a role together, including relevance, proximity, distance and the business's overall credibility.

Adding appropriate UTM parameters to the website link can help separately evaluate traffic coming from the Google Business Profile, provided the analytics setup in use supports it.

A Google Business Profile is only one part of a website's local SEO structure. Service pages, genuine local content, technical SEO, customer reviews and consistent business information should all be considered together.

Share your business's operating model, existing website and current Google profile status; let's assess the right local visibility approach based on your real business information.